Salem C.A.R.E. Package

Friday, May 23, 2008

May 23-25 2008: Spirit West Coast - Del Mar, CA

June 7, 2008: Faith & Family Night with the L.A. Galaxy!

June 17, 2008: Toy Story Mania! at Disneyland

"The Family Friendly Morning Show broadcasts LIVE from Disney's California Adventure Park for the Grand Opening of the new TOY STORY MANIA ride, June 17th" Bob Shaw and Reba Toney with SAM RUBIN from the KTLA Morning Show! They were featured on the morning broadcast!

KFSH's FFMS co-host Reba Toney and Promotions Director Jenny Estebo with their fan club!

Bob Shaw with NASA pilot Jim Kelly - from the Toy Story Mania Live Broadcast!

June 26, 2008: A Taste of Anaheim

The FISH made its presence known at the Taste of Anaheim, which took place at the Grove of Anaheim. Over 4,000 people attended this event - the largest crowd ever.
The event benefited the Anaheim Chamber of Commerce.

WOW! CHECK OUT THE NEW FISH VEHICLE!

A NEW GMC YUKON from Allen Cadillac.
Its design is based on the popular "Surfboard" Fish-Stick.

Thursday, May 22, 2008

KKLA's Day With Alistair Begg

Pastor Alistair Begg, from KKLA's morning show, Truth for Life, speaks to a full house
at the Pastor's Appreciation Luncheon.

May 22, 2008 - KKLA had a full day with Pastor Alistair Begg. In the afternoon, pastors and other guests had been invited to attend KKLA’s 10^th Annual Pastors Appreciation Luncheon with guest speaker Alistair Begg. Later that evening, KKLA held a listener event at Lake Avenue Church in Pasadena, where more than 3,000 people arrived to hear Alistair Begg. Frank Pastore was able to interview Pastor Begg on his show that evening. Both events went extremely well and were enjoyed by everyone.

Frank Pastore interviews Alistair Begg before he speaks to a crowd of over 3,000 people
at Lake Avenue Church in Pasadena.

Somebody Loves You Crusade with Pastor Raul Ries

June 27 -29, 2008 - KKLA has a booth at the “Somebody Loves You Crusade” with Pastor Raul Ries at the L.A. Convention Center. The 3-day crusade drew over 15,000 people, and Reba Toney was there to greet our listeners.

Faith & Family Day at Dodger Stadium

July 12, 2008 - What if you had the opportunity to sing in front of thousands at professional baseball game? This was the question answered by hundreds of KKLA listeners, as KKLA received numerous entries to sing the national anthem at Dodger Stadium. Though many were received, only one could be the winner, and that person was Crystal Lopez (pictured above). Crystal not only got to sing the national anthem, but received a KKLA polo shirt and seats in the Dodger skybox suites! Congrats, Crystal!

Frank Pastore and KKLA sponsors are introduced on the field.

Wednesday, May 14, 2008

A Taste of Glendale, with a touch of class from KRLA!

The Alex Theatre in Downtown Glendale and
KRLA promotions team members Deirdra (left) and Dena enjoy a "Taste of Glendale"!

May 14, 2008 - For the 4th year in a row, KRLA partnered with the city of Glendale for their Taste of Downtown Glendale. KRLA had a booth in front of the Alex Theatre during the event
and lots of prizes were distributed to people as they strolled up and down Brand Blvd. All money raised went to Glendale Healthy Kids, a local charitable organization.

Arthritis Walk with Warren Eckstein and
Israel Independent Day Festival with Dennis Prager

May 18, 2008 - KRLA participated in 2 big events: The Arthritis Walk took place in Woodland Hills and supported Warren Eckstein (who’s on the board for this event).

KRLA Promotions member Sean provides a devoted listener with KRLA goodies at the Arthritis Walk.

Governor Schwarzenegger helps out and sets up the microphone for Dennis Prager
at the Israel Independence Day Festival.

That same day, KRLA also had a major presence at the Israel Independence Day Festival. Child ID Kit were sponsored by Avanti Pools. Dennis Prager hosted the program that was also attended by Governor Arnold Schwarzenegger and Mayor Antonio Villaraigosa.

KRLA AT AMERICAFEST 2008

July 4, 2008 - AMERICAFEST took place at the Rose Bowl. For the fourth year in a row, KRLA was a proud participant of this annual 4th of July Celebration. This year the Pasadena Marathon sponsored free Child ID kits and the live broadcast of the Kevin James show.

KRLA also took on the added responsibility of creating over 5,000 event programs, enabling us to make additional revenue through ad sales. A special shout out to Jake Nyman for putting his special touch on this beautiful program.

KEVIN JAMES LIVE AT THE O.C. FAIR

KRLA's Kevin James holds a captive audience
while doing a live broadcast at the Orange County Fair.

July 11, 2008 - KRLA's on-air personality Kevin James went to the Orange County Fair this year to do an unprecedented LIVE broadcast. Kevin James had a large audience throughout his entire show! Of course, no trip to the fair would be complete without having a plate of the delicious foods!

Temecula Balloon and Wine Festival

June 6-7, 2008 - On Saturday, KTIE hosted a live broadcast of THE PET SHOW and “Let’s Dine Out”. The crowd was large and the live music was great. Child ID kits were processed on Saturday and Sunday the prize wheel was used.

DENNIS PRAGER CELEBRATES 25 YEARS WITH KTIE

August 3, 2008 - Dennis Prager celebrates 25 years with a sold out crowd of loyal listeners in San Bernardino. Dennis entertained questions from the audience as well as stayed for autographs and posed for pictures!

Monday, April 21, 2008

A Few Words from Terry…

First, a special thanks to the KFSH Sales Department for our Pirate themed luncheon.

John Timm is the manager of the Salem cluster of stations in Phoenix. A career radio professional, John had bought some Jiffy Lube franchises in the Phoenix area and was planning on retiring on the income. I asked him why he had sold his lucrative Jiffy Lube franchises and returned to radio.
His answer? “The people. The caliber of people I work with at these Salem stations is far superior to the people who worked for me at Jiffy Lube.” I like that answer and it’s the same reason I love working here—I get to work with you. I remember back to my start in radio in 1978. Not only did I not know anything about the business, many of my co-workers were killing time waiting until a real job would come around.
There isn’t a day that goes by where Salem L.A. staff doesn’t impact people with its expertise. When people have a creative, sales, IT or graphics need—Who ya gonna call? Not Ghostbusters, but Salem L.A! Here are a few recent examples:

Joe Davis asked us to rewrite a script for Hank Hanegraaff, the Bible Answerman, that will be running on all 45 Salem Teaching talk stations. Dave Deno put together two great spots.

Mary Beth Garber, from the Southern California Broadcasters, was looking for someone to judge the entries to a radio commercial contest in the state of Washington. Who ya gonna call? That’s right, Salem L.A., and Blaine Parker volunteered.

Frank Pastore and I met with an inner city pastor who hosts a daily talk show on KTYM. He was looking for advice on how to attract and manage callers. Who ya gonna call?

Bob Hastings and I were on a conference call preparing a presentation that will be made to all the Salem GMs at our upcoming annual General Manager’s Meeting. We will be sharing non traditional revenue strategies like KKLA’s Kingdom Builders, the Fish’s Faith and Family Day at Staples and the Home Depot Centers, KRLA’s Listener events like the Dennis Prager 25th Anniversary Roast, as well some sales management strategies. “Who ya gonna call?” Not Ghostbusters, Salem L.A!

When Salem’s corporate I.T. department was looking for station level pros who could serve multiple stations who did they call? Richie Mortensen.

When our sales departments were looking for a company to put together quality graphics—like a thousand FishFest banners, or the 28 page KKLA Magazine, or the Prager Anniversary Program or the official program for FishFest, who ya gonna call? Kinko’s? No. Jake Nyman, Jim Tinker and Kyle Jelinek.

When Ed Atsinger’s assistant needed a full page Dennis Prager ad created to put in the Jewish Volunteer Service’s program, who’d she call? Me, but who did I call? Jake.

When Craig was on vacation in Hawaii, I asked him to stop by our Honolulu stations. Before you know it he’s helping their program director understand the basics of talk radio.

I could go on and on about how Salem LA people shine above the rest, but I will say this again: there is no group of radio professionals I would rather call than YOU.